![]() I will always maintain a soft spot for Entenmann’s products, and I mean no distaste toward them. My next thought: “This is not quite as good as I remembered.” I looked at the list of ingredients: palm oil, soy, unpronounceable preservatives, food dye, corn syrup and other ingredients that never found their way into any bubbe’s kitchen. I took a bite into the waxy chocolate shell and instantly remembered eating the same kind of doughnut, standing at the kitchen counter of my childhood home. I opened the box and smelled that familiar cakey vanilla aroma. Then one day at work not too long ago, someone brought in a box of Entenmann’s donuts. Since then, the company has been bought and sold by multiple large corporations, but continues to make similar products to this day.Īs a kid, anything iced and sweet was A-OK by me, but as I got older, Entenmann’s lost its appeal and I all but forgot about its existence. In 1959, the Entenmann family notably invented the now ubiquitous see-through cake box. Frank Sinatra was even known to be a regular customer. Later the company moved to Long Island and expanded its business with a home delivery service. Price and kashrut may have been the reason my dad first bought an Entenmann’s cake, but it’s unlikely the sole reason we kept eating its pastries.Įntenmann’s was founded in 1898 in Brooklyn by a German immigrant. Maybe Entenmann’s got the junk food pass for its affordability (my father’s claim), or maybe it was because of its kosher dairy status. Was it crumb coffee cake? Doughnuts? Cheese danish (please no, not this time)? Was it a really good day? Did he get a raspberry danish twist? ![]() After spotting the box, a wave of anticipation would follow. In fact, with a fair degree of regularity my father would come home with a white-and-blue rectangular box in his hand, the cursive Entenmann’s logo comfortingly visible. Even though I wasn’t allowed to eat sugar cereals or drink most kinds of juice boxes, there were a few processed food items that inexplicably got a pass and were welcome in our kitchen. In retrospect, I’m grateful for the delicious healthy food I grew up eating, but at the time I coveted my friends’ fruit roll-ups, Capri Suns and Happy Meals. (The Nosher via JTA) – I grew up in a home where almost every meal was made from scratch.
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